to be imperative
Revenue
A: decrease of less than 5% expected
B: decrease of 5~10% expected
C: decrease of 15~20% expected
Brand
A: little or no adverse effect onbrand image
B: global brand may be lightly hindered, local brand damaged
C: global brand may be seriously damaged, leading to loss ofbrand equity
Ipanema-IntroductionThe most cosmopolitan and wealthy neighborhood.
Leg
of brewed coffee focused on coffee shop raises demand for import of all coffee andhigh-quality coffee of various countries. Also, with more importance of coffee beans quality, high-price coffee made in a country like Colombia is imported more than a country like Vietnam.
2) Domestic coffee shop brands.
A thing that is remarkable with growth of brewed coffee market is increase ofthe number o
brand in Korea. Caffebene has the largest number of stores among coffee brands. Also their sales are ten billion in the 2010. Caffebene was reputed by the other people that native brand is efficiently competing with the overseas coffee brands. And it shows their presence in the red ocean field of coffee brand. This company also pursuits to broaden their business to many other countries like Ameri
high degree of customer service. That includes …
- a call center that operates 24hours, 7days a week, 365days a year
(Not Outsourced from India)
- free delivery toand from(in case of return) customers.
- 365days return policy
- Real time delivery tracking onthe map
→ High customer loyalty (75% repeat rate)
ii. Introductiontothe CEO Tony Hsieh
Mr. Tony Hsieh is currently
high degree of customer service. That includes …
- a call center that operates 24hours, 7days a week, 365days a year
(Not Outsourced from India)
- free delivery toand from(in case of return) customers.
- 365days return policy
- Real time delivery tracking onthe map
→ High customer loyalty (75% repeat rate)
ii. Introductiontothe CEO Tony Hsieh
Mr. Tony Hsieh is currently